In December 2024, Google CEO Sundar Pichai announced that the era of effortless AI scaling has hit a plateau. With models like Gemini facing diminishing returns, industry leaders Google, OpenAI, and Anthropic are pivoting to innovative algorithms and multimodal strategies. Despite the slowdown, Pichai remains optimistic about breakthrough advancements by 2025, envisioning more accessible and job-friendly AI. Looks like it's time to get creative beyond just throwing more data at the problem!