On December 4, 2024, Brian Thompson, CEO of UnitedHealthcare, was fatally shot outside the Hilton Hotel in Midtown Manhattan at 6:40 a.m. The premeditated attack saw the masked assailant flee on an e-bike, leaving behind bullet casings inscribed with terms like 'deny' and 'defend,' arguably the most literal way to reject a claim. While NYPD, FBI, and U.S. Marshals hunt the suspect from Atlanta, social media is split—some empathizing with frustrations against the health insurance giant. A reward is on the table as authorities hope to turn online sympathy into leads.