Canada Takes Google to Task Over Ad Monopoly

On November 29, 2024, Canada's Competition Bureau sued Google, alleging a monopoly in online advertising with a 90% share in publisher ad servers and 50% in ad exchanges. The complaint demands Google sell off DoubleClick for Publishers and AdX, plus fines up to 3% of its global revenue. This legal move echoes US antitrust actions targeting tech giants. Google argues the ad market remains competitive and its tools benefit businesses. As governments clamp down, the digital landscape braces for change.