In a bold move on November 20, 2024, the U.S. Department of Justice plans to court-mandate Google to divest its Chrome browser from Android, aiming to curb the tech giant's 90% search market monopoly. Alongside demands for greater ad transparency, the DOJ steers clear of dismantling Android itself, prompting Google to vow a fierce appeal, warning of consumer chaos.
If the court agrees, the browser battlefield could heat up, and digital ad dynamics might just get a makeover. Will Chrome face the ultimate breakup?