Meta's AI Characters: The New Social Influencers

Meta is bringing AI-generated personas to Facebook and Instagram, aiming to ramp up user engagement with chatty, content-creating bots. Following the AI Studio launch—which birthed hundreds of thousands of AI characters using the Llama 3.1 model—Meta plans global expansion by mid-2025. While these digital doppelgängers will clearly disclose their AI nature to curb misinformation, Meta balances fun, compassionate interactions with the challenge of supporting real creators in an AI-infused social landscape.