O2 Unleashes 'Daisy' AI to Outwit Scammers

UK's top mobile network, O2, launched 'Daisy' on November 17, 2024, a clever AI chatbot designed to mimic an elderly woman and engage phone scammers in lengthy chats. Developed with scambait expert Jim Browning, Daisy can hold scammers for up to 40 minutes, helping prevent fraud that cost UK seniors £3.4 billion last year. By blocking 89 million fraudulent texts in 2023, O2 continues its fight with cutting-edge AI, proving that sometimes, age-old tricks meet modern technology.

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