Oxford University Press has named 'brain rot' the 2024 Word of the Year, spotlighting a 230% surge in its usage from 2023. Originally coined by Thoreau in 1854, the term now buzzes on TikTok with over 500k #brainrot posts, reflecting worries about digital overload's impact on mental sharpness. Garnering over 37,000 votes, this choice underscores the tech-driven cultural shift and its effects on youth mental health—perhaps time to rethink our screen time?