YouTube Gives Creators the AI Control Switch

On December 17, 2024, YouTube unveiled a nifty feature letting creators decide which third-party AI giants—18 names including OpenAI and Microsoft—can train on their videos. Accessible via YouTube Studio, the default is privacy-first, requiring creators to opt in. While Google continues its AI training under existing deals, this empowers creators to potentially earn from their content in the AI era. It’s a smart move, blending control with opportunity in the ever-evolving digital landscape.